Service, presentation, experience. When going for a culinary exotic evening, customers will look for an extraordinary experience. Something that they normally won't have in any other restaurant. If your establishment can provide such a selling point, it is imperative that you can communicate that to your potential customers. It's your unique selling proposition. And it should be showcased. That was also the case in the Sushi restaurant MewMew, where the complimentary Art of the Food and Restaurant was something to highlight.